The holy grail of training, the “learn from experience” paradigm, is just a polite way of saying “learn from making mistakes.” While learning from making mistakes is effective the mistakes can often be too damn expensive. I don’t think I’ll want my daughter to learn to drive by having a series of “learning experience” car [...]
Read Full Post »
Would all these possible Facebook marketing ideas work, or be a good idea? I don’t know—that’s the joy of marketing, you have to spend the time and money to find out what works—but at minimum I think they would be worth taking a closer look.
Read Full Post »
Facebook marketing requires commitment. Not every company will want to enter into such an open-ended, friend-building exercise. For them, and all companies actually, the question must be asked: Do you need to Facebook, or any social networking? The answer depends entirely on what you are selling, and to whom. (Another example of how new media [...]
Read Full Post »
Much of traditional marketing–the advertising part certainly–was fire and forget, you made and launched the ad then sat back and waited for results. It was static messaging. Then came the internet and advertising became dynamic.
Read Full Post »
Companies must use the best communication practices for marketing to succeed on Facebook. It is a social medium, and blatant “buy this” advertising or marketing will likely do worse than not work; it might put people off your product or service altogether.
Read Full Post »
Facebook started as a simple way for people to create a page about themselves, picture and biography, then to allow others to become “friends” and view their page. Critical was the feature that let “friends” see any updates to your page, i.e., not just that you liked pepperoni pizza, cold beer and the New England Patriots, but were going to Cancun for Spring Break.
Read Full Post »
Business in inherently a social process: people selling things to people. It is easy to forget this, bombarded as we are daily by statistics, product rollouts and technological advances. It is much easier to think of “people” in the aggregate, groups defined by demographics. While generalizations are useful, necessary even, they do not describe how [...]
Read Full Post »
Cursed with only one marketing budget today’s marketers face an array of choices that make a fancy buffet look drab. Deciding what to use is often harder than actually using what you choose, then you wonder if what you left wouldn’t taste, er, work better than what you chose. Buyer’s regret can happen to anyone, gourmands and marketers.
Read Full Post »
My father used to tell me, “take time make nice.” Today’s marketers need to remember this. Creating your webpresence has nothing to do with how fast the tools used to create it are. Building a webpresence is a process that requires thought, patience even. Only when thought turns into message does medium really matter.
Read Full Post »
