Facebook: From Pianos to Pizza

Would all these possible Facebook marketing ideas work, or be a good idea? I don’t know—that’s the joy of marketing, you have to spend the time and money to find out what works—but at minimum I think they would be worth taking a closer look.

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Facebook Generations

Facebook marketing requires commitment. Not every company will want to enter into such an open-ended, friend-building exercise. For them, and all companies actually, the question must be asked: Do you need to Facebook, or any social networking? The answer depends entirely on what you are selling, and to whom. (Another example of how new media [...]

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Facebook: Crossing the Dynamism Divide

Much of traditional marketing–the advertising part certainly–was fire and forget, you made and launched the ad then sat back and waited for results. It was static messaging. Then came the internet and advertising became dynamic.

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Facebook Marketing: Don’t Ask People To Buy

Companies must use the best communication practices for marketing to succeed on Facebook. It is a social medium, and blatant “buy this” advertising or marketing will likely do worse than not work; it might put people off your product or service altogether.

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What Is Facebook Anyway?

Facebook started as a simple way for people to create a page about themselves, picture and biography, then to allow others to become “friends” and view their page. Critical was the feature that let “friends” see any updates to your page, i.e., not just that you liked pepperoni pizza, cold beer and the New England Patriots, but were going to Cancun for Spring Break.

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Webcasting and the Hong Kong Camera Shop

Twenty-five years ago I was in Hong Kong looking to buy a camera. I walked into oh, a half dozen or so of the 100s of camera shops in the Tsim Sha Tsui shopping district at the bottom of the Golden Mile. I knew the camera I wanted, a Minolta auto focus: I was just [...]

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Writing a Non-Blog Blog

My daughter told me this morning that my blog wasn’t a blog. From the mouths of babes! Thirteen is a good age to criticize dad.

She is right though, my goal is to write a non-blog blog. Huh? First off, I have done my share of blogging, and quite enjoy it. It can be very exciting. The problem (no, the reality: it isn’t a problem) is that most blogs are a reaction to the events of the day/time, oriented to the daily news cycle on a subject or theme. As events change, appear then disappear, shine then fade, so do the post subjects change. This is the exciting part, not knowing what you will write about tomorrow.

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Millions of new web pages & videos…

With millions of new web pages and videos being added to the Internet every day, you need rich and vibrant digital content as bright as a peacock’s plumage to enable you to stand out from the crowd.
With our highly experienced team of media, design, web programming, and marketing professionals, MetaPlume offers a full setof innovative [...]

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