We now have a Metaplume Facebook site, er, page, and Twitter account. Both aptly named metaplume. Come be a fan, look at the video I just posted and get our tweets. Sweet.
Archive for the ‘Facebook’ Category
We Become Social
Posted in Facebook, Twitter on February 24, 2009 | Leave a Comment »
Social Networking for Freelance Professionals
Posted in Facebook, LinkedIn, Marketing, MySpace, Social Networking, Twitter on February 23, 2009 | Leave a Comment »
Thinking and quitting smoking seem to be mutually exclusive. Sigh. I wrote my last book without cigs, mostly anyway, so I expect this will get better. Soon, I hope. More gum.
Before exploring more about Facebook marketing I thought I’d take a peek at an actual case study, me. How does a freelance professional, one of [...]
Facebook: From Pianos to Pizza
Posted in Facebook, General, Marketing, Social Networking, tagged Facebook, Marketing, Social Networking on February 19, 2009 | Leave a Comment »
Would all these possible Facebook marketing ideas work, or be a good idea? I don’t know—that’s the joy of marketing, you have to spend the time and money to find out what works—but at minimum I think they would be worth taking a closer look.
Facebook Generations
Posted in Facebook, General, Marketing, Social Networking, tagged Facebook, Marketing, Social Networking on February 17, 2009 | Leave a Comment »
Facebook marketing requires commitment. Not every company will want to enter into such an open-ended, friend-building exercise. For them, and all companies actually, the question must be asked: Do you need to Facebook, or any social networking? The answer depends entirely on what you are selling, and to whom. (Another example of how new media [...]
Facebook: Crossing the Dynamism Divide
Posted in Facebook, General, Marketing, Social Networking, tagged Facebook, Marketing, Social Networking on February 12, 2009 | Leave a Comment »
Much of traditional marketing–the advertising part certainly–was fire and forget, you made and launched the ad then sat back and waited for results. It was static messaging. Then came the internet and advertising became dynamic.
Facebook Marketing: Don’t Ask People To Buy
Posted in Facebook, General, Marketing, Social Networking, tagged Facebook, Marketing, Social Networking on February 10, 2009 | Leave a Comment »
Companies must use the best communication practices for marketing to succeed on Facebook. It is a social medium, and blatant “buy this” advertising or marketing will likely do worse than not work; it might put people off your product or service altogether.
What Is Facebook Anyway?
Posted in Facebook, General, Marketing, Social Networking, tagged Facebook, Marketing, Social Networking on February 9, 2009 | Leave a Comment »
Facebook started as a simple way for people to create a page about themselves, picture and biography, then to allow others to become “friends” and view their page. Critical was the feature that let “friends” see any updates to your page, i.e., not just that you liked pepperoni pizza, cold beer and the New England Patriots, but were going to Cancun for Spring Break.
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