Where Social Networking Works

The holy grail of training, the “learn from experience” paradigm, is just a polite way of saying “learn from making mistakes.” While learning from making mistakes is effective the mistakes can often be too damn expensive. I don’t think I’ll want my daughter to learn to drive by having a series of “learning experience” car [...]

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We Become Social

We now have a Metaplume Facebook site, er, page, and Twitter account. Both aptly named metaplume. Come be a fan, look at the video I just posted and get our tweets. Sweet.

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Social Networking for Freelance Professionals

Thinking and quitting smoking seem to be mutually exclusive. Sigh. I wrote my last book without cigs, mostly anyway, so I expect this will get better. Soon, I hope. More gum.
Before exploring more about Facebook marketing I thought I’d take a peek at an actual case study, me. How does a freelance professional, one of [...]

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Facebook: From Pianos to Pizza

Would all these possible Facebook marketing ideas work, or be a good idea? I don’t know—that’s the joy of marketing, you have to spend the time and money to find out what works—but at minimum I think they would be worth taking a closer look.

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Facebook Generations

Facebook marketing requires commitment. Not every company will want to enter into such an open-ended, friend-building exercise. For them, and all companies actually, the question must be asked: Do you need to Facebook, or any social networking? The answer depends entirely on what you are selling, and to whom. (Another example of how new media [...]

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Facebook: Crossing the Dynamism Divide

Much of traditional marketing–the advertising part certainly–was fire and forget, you made and launched the ad then sat back and waited for results. It was static messaging. Then came the internet and advertising became dynamic.

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Facebook Marketing: Don’t Ask People To Buy

Companies must use the best communication practices for marketing to succeed on Facebook. It is a social medium, and blatant “buy this” advertising or marketing will likely do worse than not work; it might put people off your product or service altogether.

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What Is Facebook Anyway?

Facebook started as a simple way for people to create a page about themselves, picture and biography, then to allow others to become “friends” and view their page. Critical was the feature that let “friends” see any updates to your page, i.e., not just that you liked pepperoni pizza, cold beer and the New England Patriots, but were going to Cancun for Spring Break.

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Business Is A Social Process

Business in inherently a social process: people selling things to people. It is easy to forget this, bombarded as we are daily by statistics, product rollouts and technological advances. It is much easier to think of “people” in the aggregate, groups defined by demographics. While generalizations are useful, necessary even, they do not describe how [...]

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