Cursed with only one marketing budget today’s marketers face an array of choices that make a fancy buffet look drab. Deciding what to use is often harder than actually using what you choose, then you wonder if what you left wouldn’t taste, er, work better than what you chose. Buyer’s regret can happen to anyone, gourmands and marketers.
Archive for January, 2009
Making Choices at the Webpresence Buffet
Posted in Marketing, Web Presence on January 29, 2009 | Leave a Comment »
Webpresence: Draw Slow but Shoot Fast
Posted in Marketing, Web Presence on January 27, 2009 | Leave a Comment »
My father used to tell me, “take time make nice.” Today’s marketers need to remember this. Creating your webpresence has nothing to do with how fast the tools used to create it are. Building a webpresence is a process that requires thought, patience even. Only when thought turns into message does medium really matter.
Webcasting and the Hong Kong Camera Shop
Posted in General, tagged Common Sense on January 24, 2009 | Leave a Comment »
Twenty-five years ago I was in Hong Kong looking to buy a camera. I walked into oh, a half dozen or so of the 100s of camera shops in the Tsim Sha Tsui shopping district at the bottom of the Golden Mile. I knew the camera I wanted, a Minolta auto focus: I was just [...]
Don’t Send Me Another Email
Posted in Email Marketing on January 23, 2009 | Leave a Comment »
I get an unsolicited email and decide I never want another. If there is an easy-to-find “unsubscribe” button or link and all I need do is push it, I am not really annoyed. If I push then have to fill out anything I am annoyed. If I have to search for an “unsubscribe” button or link I am capital-A annoyed, and if I can’t find out how to subscribe—Josh’s point—I am beyond ANNOYED.
Webpresence: Maybe You Are What You Need
Posted in Marketing, Web Presence on January 20, 2009 | Leave a Comment »
The internet has a dark secret. Give a talented designer a few hundred dollars (and maybe a thousand dollars worth of software) and s/he can make a website one would swear represented a Fortune 500-type company. Glam, well-designed pages, links to services worthy of 30,000 employees and a 7-figure marketing budget.
I am not talking about Nigerian bank officials with millions—and suspect English—to share with you, sites offering low-price meds or male enhancement medications and devices. I am talking about a site so professional you would invest your paycheck on it. And really, the bar for quackery is actually not that high, I mean, people actually buy those I’m-no-longer-inferior male products!
Think Webpresence Strategy All The Way Through
Posted in Marketing, Web Presence on January 17, 2009 | Leave a Comment »
It is easy to lose yourself when deep in web message strategy mode, choosing typefaces, gizmos and channels, fretting over landing page design, writing copy and selecting tech partners. All attention is put on getting the right message out to the right audience in the right way. It is exciting, or should be: your webpresenceclose [...]
Writing a Non-Blog Blog
Posted in General, Marketing, Web Presence, tagged Personal on January 15, 2009 | 1 Comment »
My daughter told me this morning that my blog wasn’t a blog. From the mouths of babes! Thirteen is a good age to criticize dad.
She is right though, my goal is to write a non-blog blog. Huh? First off, I have done my share of blogging, and quite enjoy it. It can be very exciting. The problem (no, the reality: it isn’t a problem) is that most blogs are a reaction to the events of the day/time, oriented to the daily news cycle on a subject or theme. As events change, appear then disappear, shine then fade, so do the post subjects change. This is the exciting part, not knowing what you will write about tomorrow.
Whither Webpresence Investment?
Posted in Marketing, Web Presence, tagged Marketing on January 13, 2009 | Leave a Comment »
Whither webpresence investment? If you follow traditional marketing techniques and steps you can be confident that you do know enough to make smart decisions. You just have to do some structured thinking first. The irony is that the road to good webpresence starts by forgetting about webpresence.
Webpresence and Goldilocks
Posted in Web Presence on January 13, 2009 | Leave a Comment »
Webpresence is just a fancy way to describe a way of positioning, of creating a picture or thought of you in your intended audience’s minds. You want webpresence to communicate your position, great after-sales service, safe and secure, low price, Asian expert, innovative technology, best burger in Pittsburg, whatever. Webpresence is just a description of [...]
